We believe everyone deserves a future to smile about

Championing optimism means we are committed to creating a healthier planet and working every day to create healthy smiles for all.

The power of optimism

It's not always easy to be an optimist, but when you make that choice, it can be a powerful force for change in your life. We’re sharing stories from real people who’ve found the courage to smile and keep doing what it takes to make the world a better place. We hope they inspire you to do the same!

We believe in the power and beauty of authentic smiles

From sharing stories of real people who overcame seemingly insurmountable challenges through the sheer power of optimism, to creating campaigns that tell the stories through the lens of our endorsers, we hope to inspire optimism around the world through the stories we tell.

We empower everyone to master their oral health

Everyone has the right to a bright, problem-free smile. That’s why we’re committed to raising oral healthcare standards everywhere. Whether it’s building healthy new habits as kids or learning something new from the experts, we’re here to give your oral health a boost.

Making oral healthcare easily accessible

We’ve pioneered bold initiatives around the world that give people access to oral healthcare information and resources so they can put their best smiles forward.

A brighter future for our planet

We’re continually looking for better and more sustainable ways to make our products and packaging, including finding opportunities to use less plastic, less water, and as little waste as possible. After all, a healthy planet is something we can all smile about.